At SXSW? Experience the influence of Memphis' rich musical history

The unique sounds and rhythms of Memphis have had an enormous impact on the film and music industries and garnered countless fans across the globe. Beginning today, South by Southwest attendees will have the opportunity to enjoy events that showcase this iconic Southern city. Highlights include a special presentation featuring music legends, stars of today and even some great new up-and-coming talent, an in-depth panel discussion chronicling the history of Memphis music and its long-lasting cultural effects, and a documentary that examines how the diversity of Memphis music bridged racial, gender and generational divides.

Tuesday, March 11

Take Me to the River - documentary film

TAKE ME TO THE RIVER is a feature film celebrating the inter-generational and inter-racial musical influence of Memphis. The film brings multiple generations of award-winning Memphis and Mississippi Delta musicians together, following them through the creative process of recording a historic new album, to re-imagine the utopia of racial, gender and generational collaboration of Memphis in its heyday. 
Location: Topfer Theatre at ZACH / 4:30 pm - 6:05 pm


Friday, March 14

Memphis Means Music session

Hear the Memphis story from the mouths of the people who have created it and continue the legacy of excellence. Al Bell (former Stax records owner), William Bell (Stax legend), Frayser Boy (Memphis hip-hop artist), Cody Dickinson (producer and member of North Mississippi All-Stars), Robert Gordon (noted music historian and author, and co-director of the documentary feature JOHNNY CASH'S AMERICA), Booker T Jones (songwriter and band leader of Booker T. and the MGs), Lawrence “Boo” Mitchell (producer and owner of famed Royal Studios), and Martin Shore (documentarian and creator of TAKE ME TO THE RIVER) will discuss the songs and artists of yesterday and today that have inspired and influenced so much of the world's popular music. 
Location: Austin Convention Center, Room 18ABC / 12:30 pm


Saturday, March 15

Take Me to the River - second screening

Location: Paramount Theatre / 11:00 am - 12:35 pm 


Saturday, March 15

Take Me to the River - music showcase

Experience an afternoon with the sounds of Memphis soul legends with stars of today. The lineup includes William Bell, Otis Clay, Syl Johnson, and Booker T. Jones. Hi Rhythm, the studio band who recorded 27 gold and platinum records in a row for Memphis greats such as Al Green and Ann Peebles, will be the house band. Expect appearances from Jerry Harrison (Talking Heads), the North Mississippi All-Stars, blues veterans Charlie Musslewhite and Bobby Rush, Ben Cauley and the Royal Horns of Memphis, soul singer Big Baby and rappers Snoop Dogg, P-Nut, Al Kapone and Frayser Boy.
Location: Outdoor Stage at Butler Park 2:45 pm - 4:45 pm

The SXSW Outdoor Stage at Butler Park is open to the public with free Guest Pass wristbands, available in advance or on-site at the event. See SXSW Guest Pass site for more information.